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ECLIPSE

CLIENT

ECLIPSE Non-Alcoholic Cocktails

TYPE OF CLIENT

Beverage

CATEGORY

Naming, Identity, Packaging

BRIEF

Eclipse is a non-alcoholic cocktail drink brand catered to people as an alternative for alcohol. The brief was to create an identity that was bold, mature and did not alienate non-drinkers in social settings.

WHAT WE DID

The first step was to come up with a fitting name for the brand. Then we moved on to creating the brand's identity and packaging for each of their flavours.

RESULT

The brief and concept led us to a dark and bold identity that would stand out just enough among it's competitors to grab attention but wouldn't differentiate too much among alcoholic brands so as to not alienate non-drinkers. We started with the name Eclipse and decided to lean into the theme in the visual identity. The result was a striking eclipse on a dark background, with each flavour represented by its own coloured ring. We've chosen a strong serif logotype in all-caps and a matte black can, giving it a distinct mature and bold personality.

Package Can design for ECLIPSE
POSTER design for ECLIPSE
Visual identity can design for ECLIPSE
Visual identity design for ECLIPSE
Visual identity can design for ECLIPSE
Billboard visual identity design for ECLIPSE

WHAT’S NEXT STARTS HERE.

Get in touch at contact@vintmedia.com

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