GRASA - COMMUNITY COURTYARD
CLIENT
Grasa - Community Courtyard
TYPE OF CLIENT
Restaurant
CATEGORY
Target Market Analysis, Brand Identity
BRIEF
The brief was to figure out the positioning of the brand based on the location and architecture, and then proceed with building the brand identity. The requirement was to make the restaurant approachable.
WHAT WE DID
An extensive research on the locality and target market analysis, building a brand identity and collaterals.
RESULT
The restaurant had an industrial architecture and an open roof plan, based on our research of the locality, we concluded the venue needed to be friendly, inviting and warm despite the cool concrete architecture. We decided to add the tag "Community Courtyard" to its name, to reinforce the idea of community to an eagerly waiting, untapped market. The logotype is a soft sans-serif with a complementary logomark, and a colour palette that adds warmth to the concrete.
WHAT’S NEXT STARTS HERE.
Get in touch at contact@vintmedia.com