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BLUEKEY

CLIENT

BLUEKEY Properties

TYPE OF CLIENT

Real Estate

CATEGORY

Naming, Identity, Campaign

BRIEF

BLUEKEY Properties is a boutique real estate agency specialising in turnkey properties as investment solutions for HNIs. The brief was to keep it modern, minimal yet innovative.

WHAT WE DID

We were responsible for coming up with an impactful name, brand identity and campaign ideas.

RESULT

The result was a clean identity that is simple and memorable. We chose a lighter shade of blue to signify trust and security, the two most important qualities a turnkey agency needs to display, and black to bring in boldness and innovation. The sans-serif logotype infuses the branding with a modern, confident look and feel. We modified the letter K from the logotype to represent a roof and tied it into the logo to maintain consistency across usage.

WHAT’S NEXT STARTS HERE.

Get in touch at contact@vintmedia.com

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